From Imagination to Execution
Director of Marketing
The primary objective behind implementing the new marketing strategy was to boost the follower count on Central Coast Vintage's (CCV) Instagram platform. This approach was driven by the fact that CCV consumers predominantly rely on social media and word-of-mouth to stay informed about store updates and upcoming events. This process included analyzation of CCV’s target consumer group and how would they prefer to receive content marketing CCV rather than the easiest way for CCV to produce advertisement.
@centralcoastvtg
Beau Gamboni (Owner): (209) 769-4187
Head of Marketing
The "Social Media Killed Romance" campaign aimed to deliver a thought-provoking message, highlighting how social media has disrupted and diminished the authenticity of real-life connections. Rather than focusing solely on the allure of high-quality fashion aesthetics, the campaign sought to captivate audiences with the deeper meaning and lessons behind the statement. This intentionality extended to the marketing approach, which was crafted to align seamlessly with the campaign's reflective tone and purpose.
@wnderstreet
Jackson Byrne (Co-Owner) (425) 393-1666
Co-Auction Chair
As the Co-Chair of the Cal Poly EIM Auction Committee, I have taken on a leadership role in driving the success of this pivotal event. My responsibilities include leading a dedicated team in soliciting donations from businesses and organizations, utilizing strategic communication via email and phone to secure contributions. I assign weekly goals to the committee, ensuring progress and alignment with our objectives, and present updates to the auction class to maintain transparency and accountability. Beyond solicitation, I actively contribute to marketing and design strategies to promote the event and enhance its visibility. Managing the auction committee has allowed me to foster teamwork and engagement while building relationships with potential donors to ensure the event's success and continued growth.
Mission
I am driven by a passion for creating meaningful experiences and making connections through innovative marketing strategies. My work reflects my dedication to telling compelling stories and building engagement. At Wonderstreet, I directed impactful campaigns like Social Media Killed Romance and Out with the Old, where I used creative messaging and visual storytelling to resonate with target audiences and inspire action. As Co-Chair of the Cal Poly EIM Auction, I have embraced leadership, leveraging my organizational and interpersonal skills to secure vital donations and foster relationships that ensure the event’s success. Managing a team and contributing to marketing strategies has strengthened my ability to collaborate and execute under pressure. My role with Central Coast Vintage further embodies my commitment to blending creativity with strategy, where I curate content and engage with a niche community to drive brand visibility and loyalty. These experiences illustrate my ability to adapt, lead, and innovate in diverse settings, reflecting the skills and mindset I bring to every project I undertake.